Manipal Global Education Services - Deputy Manager - Digital Acquisition

JOB PURPOSE

To develop implement and maintain paid search strategies and recommendations to increase learner acquisitions.

CRITICAL ACCOUNTABILITIES

- Develop, implement and maintain paid search strategies and recommendations.

- Should have run PPC for large accounts.

- Conduct keyword analysis/research and writing effective ad copies.

- Be able to perform website analysis and consultation.

- Reporting of campaigns with in depth analysis on performance of keywords, ad copies, bounce rates, conversion rates, etc.

- Track and analyze campaign effectiveness.

- Improve quality score and conversion rates via landing page optimization.

- Analyze Clicks and Conversion data, ad expenses and ROI

SKILLS, KNOWLEDGE & COMPETENCIES

Qualification and Experience

Skills

- Should have at least 5to8 years of working experience on PPC in Google Adword account

- Should have run campaigns on Facebook

- Should have run campaigns with media publishers

- Should have used analytic tools

- HTML, knowledge on how search engine works, current industry trends

- Expert knowledge on Google Analytics

- Google Adwords Certification Mandatory.

- Excellent verbal/written communication skills

Competencies

- Team player

- Communication Skills

- Accountability