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28/07 Priyanka Dubey
Talent Aquisition Lead at Manipal Global Education Pvt Ltd

Views:685 Applications:170 Rec. Actions:Recruiter Actions:19

Manipal Global Education - Head - Performance Marketing (8-20 yrs)

Bangalore Job Code: 1132312

We are currently hiring a Performance Marketing Manager with a successful track record to drive revenue, user acquisition and brand awareness.

- Develop and execute digital marketing strategies to drive brand awareness and generate leads using both paid and organic channels.

- Execute paid marketing campaigns (Google Ads, LinkedIn Ads, Facebook Ads, Instagram & Retargeting Ads) across the funnels including strategy, ad creation, bidding, budgeting, optimization, and reporting. (End-to-End)

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

- Collaborate and coordinate with internal content, and design teams to create landing pages, ad copy & creatives and optimize the user experience, at the same time ensuring all development is on time and on budget.

- Work closely with the content & product marketing team to distribute content across all channels (both paid and organic) for both demand generation and ABM campaigns.

- Analyze data to determine campaign effectiveness and provide suggestions on how to optimize campaigns for maximum performance in a given budget.

- Analyze competitors' content, social media, paid ads & SEO strategy to identify new opportunities.

- Manage lead pipeline and prospecting status in CRM.

- Measure the performance of all digital marketing activities and build dynamic reports for all stakeholders.

Requirements:

- Strong analytical skills and and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.

- Strong attention to detail

- Ability to understand the needs associated with a project/product and the target audience

- Proven ability to generate leads across platforms

- Strong research skills

- Excellent time-management and organizational skills

- Receptiveness to feedback

- Excellent portfolio of work

- Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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