Senior Executive at Manipal Global Education Services
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Manipal Global - Digital Marketing Manager (7-9 yrs)
We are looking for a hands on Digital Marketing professional to develop, implement and maintain paid search strategies to increase learner acquisitions. This is an incredible opportunity for a passionate, Digital Marketing Leader to join a early stage Edu-Tech brand, backed up an Industry Leader in Education. Responsibilities will include leading a team of 2 and also contributing in personal capacity. Desirable to also have experience in SEO.
- Develop, implement and maintain paid search strategies and recommendations. Should have run PPC for large accounts.
- Conduct keyword analysis/research and writing effective ad copies.
- Be able to perform website analysis and share recommendations
- Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, conversion rates, etc.
- Track and analyze campaign effectiveness.
- Improve quality score and conversion rates via landing page optimization.
- Analyze Clicks and Conversion data, ad expenses and ROI