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29/06 Amol Patwardhan
Senior Executive at Manipal Global Education Services

Views:89 Applications:29 Rec. Actions:Recruiter Actions:2

Manipal Global - Digital Marketing Manager (7-9 yrs)

Bangalore Job Code: 943938

JOB PURPOSE

We are looking for a hands on Digital Marketing professional to develop, implement and maintain paid search strategies to increase learner acquisitions. This is an incredible opportunity for a passionate, Digital Marketing Leader to join a early stage Edu-Tech brand, backed up an Industry Leader in Education. Responsibilities will include leading a team of 2 and also contributing in personal capacity. Desirable to also have experience in SEO.

CRITICAL ACCOUNTABILITIES

- Develop, implement and maintain paid search strategies and recommendations. Should have run PPC for large accounts.

- Conduct keyword analysis/research and writing effective ad copies.

- Be able to perform website analysis and share recommendations

- Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, conversion rates, etc.

- Track and analyze campaign effectiveness.

- Improve quality score and conversion rates via landing page optimization.

- Analyze Clicks and Conversion data, ad expenses and ROI

Women-friendly workplace:

Maternity and Paternity Benefits

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