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Recruitment Consultant at New Era India Consultancy
Views:97 Applications:16 Rec. Actions:Recruiter Actions:6
Manager - Web Analytics - Marketing Automation (4-12 yrs)
Our Client is a MNC. It's 5 days working from office.
Client is not on Hybrid or Work from home bases right now.
Position - Manager Web Analytics
Job Profile
- This role will drive implementation of marketing and analytics tech to support Ecom and Marketing teams.
- This role will set up web analytics and app analytics events and tagging, marketing automation tags and digital marketing technology with the website & apps.
- The incumbent will also drive implementation of AB testing platforms and app qualitative analytics platforms across brands to help drive conversions.
- The role acts as a SME for Web Analytics and Digital Marketing.
- Implement Web Analytic and Marketing Automation events and tags via website or Tag Manager to ensure the website / apps pass right information to the tools.
- Analyze and report on web traffic, customer experience analytics, and engagement with the aim of improving the business.
- Enable easy reporting of all digital marketing campaigns, and assess against goals (ROI and KPIs).
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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