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01/06 Jassimran
Consultant at Crescendo

Views:640 Applications:93 Rec. Actions:Recruiter Actions:15

Manager - Web Analytics - Life Insurance (4-8 yrs)

Gurgaon/Gurugram Job Code: 825499

Manager - Web Analytics - Life Insurance (4 to 8 years)

An exciting opportunity for Web Analysts with a leading life insurance company for professionals holding 4+ years of experience in Web Analytics. If this sounds exciting, apply with us!

Location : Gurgaon

Your future employer :

One of the leading Life Insurance Companies in India.

Responsibilities :

- Responsible for all the requirements related to analytics within the company

- Working closely with all the internal teams to find gaps and opportunities

- Working on doing web analytics which can be traffic analysis, time gap analysis etc.

- Responsible for set-up and management of analytics logging and reporting across IDP websites

- Encouraging a culture of tracking and conversion in the business by ensuring that all major initiatives are tracked and lessons learned

- Partnering with key stakeholders and digital marketing teams to implement and track analytics initiatives across teams; serve as contact for analytics/tracking requests

- Assist in tag management services and user acceptance testing of site tags in order to maintain integrity across multiple sources of data.

- Performing assessments to align technology and reporting solutions with business initiatives

- Leverage data to gain insights into user behaviour / experience in order to drive our user experience, digital & content marketing strategies.

- Conducting online surveys / research basis user behaviour trends and analyse responses to drive informed data driven decisions

- Deliver the analytics strategy so we can have transparent ROI and understand attribution of paid marketing efforts.

- Building automated dashboards identifying key performance indicators for marketing that drive actionable business decisions

- Supporting both structured and adhoc analysis to optimize the customer experience across all the channels that our customers can engage with us

- Identifying optimization opportunities and continually bring forward ideas and insights

- Having good experience in A/B and multi-variate testing to understand the user behaviour.

- Should hold the data sanctity coming into the Google Analytics and keep a tab on it on a daily basis.

- Design and document analytics tracking specifications for various digital channels, including web, mobile apps, etc.

Requirements :

- Should have 4-7 years of experience

- Should have experience in SEO, SEM

- Should have experience in doing A/B testing as well

- Should have worked on Google and Adobe analytics

- Should have experience in data mining is a plus

What is in it for you?

- An opportunity to define, lead and coordinate the operations of the company.

- Liaise extensively with stakeholders

- An opportunity to work with a bluechip firm in a high visibility role as a part of the leadership team.

Women-friendly workplace:

Maternity and Paternity Benefits

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