Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
20/11 HR
HR at Michael Page

Views:1500 Applications:35 Rec. Actions:Recruiter Actions:0

Manager - Web Analytics - Education Sector (4-7 yrs)

Gurgaon/Gurugram Job Code: 766915

Manager - Web Analytics (Education Sector)

Industry - Education / Teaching / Training

Category - Consulting

Job Type - Permanent

Description :


- Opportunity to work with one of the global leading brands in Education sector and have the chance to be able to fulfill all the analytics needs of the company.


Client Details :

- Opportunity to work with one of the global leading brands in Education sector. Has been in this industry for more than 50 years and is also listed on an international stock exchange.

Job Description :

- Will be responsible for all the requirements related to analytics within the company

- Will need to work closely with all the internal teams to find gaps and opportunities


- Will work on doing web analytics which can be traffic analysis, time gap analysis etc.


- Responsible for set-up and management of analytics logging and reporting across IDP websites


- Encourage a culture of tracking and conversion in the business by ensuring that all major initiatives are tracked and lessons learned


- Partner with key stakeholders and digital marketing teams to implement and track analytics initiatives across teams; serve as contact for analytics/tracking requests


- Assist in tag management services and user acceptance testing of site tags in order to maintain integrity across multiple sources of data.


- Performs assessments to align technology and reporting solutions with business initiatives


- Leverage data to gain insights into user behaviour / experience in order to drive our user experience, digital & content marketing strategies.


- Conduct online surveys / research basis user behaviour trends and analyse responses to drive informed data driven decisions


- Deliver the analytics strategy so we can have transparent ROI and understand attribution of paid marketing efforts.


- Build automated dashboards identifying key performance indicators for marketing that drive actionable business decisions


- Support both structured and adhoc analysis to optimize the customer experience across all the channels that our customers can engage with us


- Identify optimization opportunities and continually bring forward ideas and insights


- Have good experience in A/B and multi-variate testing to understand the user behaviour.


- Should hold the data sanctity coming into the Google Analytics and keep a tab on it on a daily basis.


- Design and document analytics tracking specifications for various digital channels, including web, mobile apps, etc.


Profile :

- Having 4-7 years of experience

- Have experience in SEO, SEM

- Have experience in doing A/B testing as well

- Having worked on Google and Adobe analytics

- Have experience in data mining is a plus

Job Offer :

- Opportunity to work with one of the global leading brands in Education sector and have the chance to be able to fulfill all the analytics needs of the company.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Anish Raniwala on +91 124 452 5486

Contact - Anish Raniwala - +91 124 452 5486

The Apply Button will redirect you to website. Please apply there as well.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
Something suspicious? Report this job posting.