Manager - Trade Marketing/Sales Development - FMCG

POSITION- MANAGER TRADE MARKETING & SALES DEVELOPMENT

LOCATION-MUMBAI

ROLE DESCRIPTION

Handling BTL for the relevant portfolio

- Channel development and program management of distributors

- Activation and promotions to be carried out nationally

- Understanding the National market for the portfolio thoroughly to be able to create the strategy for the development of category

- Understanding Brand Strategies and translating them for success in the market

- Create innovate methods to capture market through micromarketing initiatives like activation and visibility drives

- Planning budgets and effective execution of the same for maximizing the output

- Partner in Channel Development Initiatives

- Ensuring successful New Product Launches - Distribution & Volume

- Guide and support Divisions to generate higher and sustainable sales in the market

- Channel Development Initiatives

- Micro Marketing initiatives

- Competency building in the Divisions for effective execution of strategies

- Sales Development

- Preparing incentives plan

KEY INTERACTIONS

EXTERNAL INTERACTIONS INTERNAL INTERACTIONS

- Distributor partners

- Vendors

- Marketing

- Brand teams

- Sales

- Operations

- Finance / Commercial

THE PERSON

COMPETENCY REQUIREMENTS

Critical Generic Competencies

- Analytical Skills

- Creative thought process

- High Execution Focus

- Networking and Influencing skills

- Good knowledge of the market

Critical Personality Attributes

- Ability to experiment and also generate new ideas

- Receptive to new ideas

BEHAVIORAL COMPETENCIES

- The person should be willing to work in entrepreneur culture

REQUIRED EXPERIENCE

The candidate should have total experience of 7-8 years of FMCG sales experience. At least 2-3 years should be in Trade Marketing H.O. / Regional role.

EDUCATION & QUALIFICATIONS

POST GRADUATION

MBA in Marketing from a decent school.

UNDER GRADUATION

- Bachelors degree in any field

Vidushi Singh
HR Talent Advisor
Talent Socio Bizcon LLP
a:S-10A, 2nd Floor, Star City Mall, Mayur Vihar Extension, Delhi - 110091