Manager - Trade Marketing - Retail Business - IIM/MDI/ISB/FMS

You would be responsible for: -

Own Trade communication, Promotional activities, New product launch activities and Training of the Sales team and Channel partners.

- Work closely with the Field Sales teams to drive high quality, cost-effective on ground execution

- Managing activities to achieve and retain the desired market share in KROs 

- Building Retailer relationship and driving Initiatives

- Set up a monitoring and reporting process

- Retailer and Distributor acquisition and Retention activities.

- Management of Contract field staff infrastructure, which scales with the growing needs of the retail business

- Tracking and timely resolution of Distributor, and Retailer settlement issue, in a systematic manner

- Timely availability of dashboards, MIS and associated data, for an increase in field sales productivity.

- Work closely with Sales Team along with a cross-functional team of Product, Finance and Customer support team to drive high-quality field execution.

- Drive Retailer acquisition through Digital channel. Your typical day at work:

- Present the quarterly plan with OKRs to the Executive Team, focusing on improvements across Sales Processes, Training, and People across each of the Regional teams

- Sales promotions and Trade marketing activities.

- Do field visits regularly across markets to understand the Sales team and Partners feedback and scope for innovation.

- Translate Brand Strategies into Sales strategies with detailed plans to the sales team 

- Drive width and depth for existing, New and focus products through field team and Distributors.

- Being the focal point of contact with the Business Team at HO and the Field Sales Teams. 

- Formulation & Implementation of Go-to-Market strategies.

- Analyze the daily Sales MIS to identify key problem areas, especially in Retailer retention and New Retailer acquisition. What we expect from you:

- A Sales team member with a strong believes in Execution excellence

. - Proven experience on how to manage contract field force that spread across geography that delivers large scale distribution.

- You should be very analytical, and data-driven - Have a big audacious dream in your heart, and a twinkle in your eye What we would also like:

- MBA preferably from a Tier 1 college

- Experience of 5-10 years, preferably in FMCG, Telecom or Retail Banking

- Handling PAN India trade marketing activities (Rural or Urban)

- Prior experience as a Trade Marketing Manager, would be a huge plus

- Exposure in Digital Marketing - Brownie points if you excel in something apart from work