Manager - Trade Marketing - FMCG/Pharma

We have an urgent opening for Trade Marketing Manager Location- Mumbai (Pan India)

Role Purpose:

- To develop and execute Trade marketing strategy for brand pan India

- Developing and executing the Trade Marketing Plans, setting and tracking brand sales targets in line with sales and marketing objectives

- Identify & appoint Agency on Executing & Monitoring impactful shopper in-store promotions programs for both Traditional Trade & Modern Trade through Sales Team

- Liaise with cross functional teams such as Sales, Marketing, Finance, Category, Business IT & SCM functions to achieve operational strategic objectives

- Leading and implementing channel specific marketing strategies

- Designing and executing retailer loyalty programs in co-ordinance with Sales Team

- Understanding the impact of Trade scheme & finalizing the Scheme.

- Tracking monthly Activity Budget Spend approvals from Business Head/Marketing Head

- Conduct regular business analysis, market researches and monitor marketing executions and ROI.

- Improving brand presence and campaign execution across trade through excellence in in-store planning

- Keep track for business by capturing competition activities, need gaps, expectations and requirements of trade partners and end consumers.

- Preparing insightful Monthly Management Presentations to track & share success on Trade Marketing programs

Job Specifications:

- Excellent interpersonal skills.

- Communication skills

- Networking & Analytical skills

- Multi-tasking & with excellent people skills.

- Significant commercial experience and in depth knowledge of the industry in India

- knowledge on strategic marketing and an entrepreneurial insight to drive market expansion

Applicable Functional & Technical Competencies:

- Functional: Analytical Skills

- Functional: Domestic Trade Know How

- Functional: Brand Management

- Functional: Sales Management

- Technical: Market & Competitive Intelligence

- Technical: SAP / Other Functional Related applications

What you will bring:

- Customer Relationship Management experience

- Entrepreneurial insight to drive market expansion

- Resourceful and able to multi task, with excellent people skills

- Significant commercial experience and in-depth knowledge of the industry in India(FMCG)

- Keen knowledge of strategic marketing

- Good in Verbal and Written Communication

- Good Interpersonal skills

Know more about the Role:

Education / Certifications: Graduation in any stream with MBA (Sales and Marketing)

Minimum Experience: - 5-8 Years Experience preferably in Pharma / FMCG Trade marketing