Manager - Trade Marketing - FMCG Firm

Trade Marketing Manager

Our client is a globally renowned name in the FMCG industry. They are a leading brand in their category and have been consistently growing. It is an Indian consumer goods company with major brands in hair care and beauty care category. They are looking for a trade marketing manager to manage, plan and execute the trade marketing initiatives for pan India.

Positions :

- Devise a detailed trade marketing plan to achieve defined business objectives across product categories

- Formulate promotions and engagement activities in line with budget, policy frameworks and brand guidelines

- Ensure effective execution of engagement plans across channels to drive sales

- Monitor and measure the effectiveness of all investments and initiatives, ensuring growth and high ROI

- Enable field sales team and channel partners to execute programs to deliver superior outputs

- Actively seek feedback from internal and external stakeholders to improve effectiveness and impact of activities

- Regular analysis of latest market and competition trends to develop the best-in-class strategies

The Successful Applicant :

- A successful applicant must have the following attributes:

- Post-graduation with specialisation in sales/marketing

- Experience in Trade Marketing, GTM/RTM strategy is a must

- Strong analytical skills and commercial acumen

- Ability to work with cross functional teams and good at stakeholder management