Trade Marketing Manager - India Business

The Trade marketing manager will be responsible for preparing and implementing annual Trade Marketing strategy for the assigned regions/customers

The incumbent is responsible for -

- Making sellouts plans to achieve agreed Market Shares (in respective product categories)

- Making processes to monitor the sellouts

- Planning and implementing promotion calendars

- Preparation & implementation of Go to Market plans (for new products/customers)

- Working on plans to generate trials (across categories)

- Responsible for merchandising, share of shelf, visibility in the shops

- Maintaining trade marketing budgets

- Maintaining competitive intelligence

- Initiating and implementing Category management activities

- Handling agencies (activation, manpower, creative) among other related activities

Detailed description of the KRA's are : 

- Modern Trade & Cash and Carry

- Finalisation of Annual/Quarterly/Monthly promotions plan with the respective Modern trade/CNC accounts

- Timely execution of the above in accordance with the agreed objectives & budgets

- Deep analysis of the data leading to Zone/city/store wise market share in each of the product category we operate

- Plans for increasing offtakes in premium categories of products

- Identifying areas of improvement and subsequent actions thereafter (with respect to Market share, product gaps, pricing gaps)

- Identifying target customer groups

- Analysis of low/less profit making SKU's and plans to mitigate

- Preparation of trade marketing budgets and constant monitoring versus the spends

- Preparation of plan encouraging trials with the objective of gaining new customers

- Competition mapping & circulating reports to stake holders (including pricing, new launches, offers/schemes)

- Complete handling & responsibility for Rice Advisor module including -

- Achieving targets

- Deployment

- Reviews

- Incentives

- Training

- Using technology to streamline the reporting/information process

- Preparations of Go To Market plans for the new launches

- Focus on the different kinds of customers groups (Retailers, Food service customers for e.g. in case of Cash & carry) and appropriately building plans to initiate trials and eventually gaining Market Share in those segments

- Initiate category management/planograms process for Future Group. Replicate this plan in other chains.

- Assist business head in the preparation/implementation of the expansion(s) plan.

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