Manager - Trade Marketing - FMCG

- To Develop and execute Trade Marketing Strategy for the JKHC brands in the assigned geography

- Conceptualizing and formulating trade marketing calendar as per the business strategy

- Drive width and depth for existing, New and focus Products through Field team and Distributors

- Manage Customer Relationships: Develop and manage external suppliers, Vendor and partners to drive Trade program efficacy.

- Designing Trade Promotion Programs for Retailers

- Driving share of a shelf with Retailers and Merchandisers

- Building Retailer Relationship and Driving initiatives

- Shopper Activation: In-store Promotion and Activation

- Design and Execution of the Wholesale loyalty program

- Collect and disseminate Best Practice for profitable Trade Marketing activities

- Ensuring the POP Material is executed in the Market successfully

- Competitive Insights from market to be actively sought and updated regularly to sharpen and ensure trade programs are in line with market requirements

- Should be working very closely with the field sales team and keep himself continuously updated to efficiently handle the sales roles in future

- Understanding of FMCG categories (Personal Care)

- Sales Management, Planning and Operational Skills

- Sound knowledge of Sales processes

- Merchandising Skills - both paid and unpaid visibility

- Excellent Communication Skills

- Presentation Skills

- Qualitative and Quantitative Problem Solving Skills

- Self-Motivation

- Strategic Thinking

- Self Starter

- Result Orientation

- Achievement-oriented

- Distributors, C & F Agents, Retailers, Customers

- SD & TM,RSM, ASM,TSM, Brand/Category Managers, Finance Department, Commercial Team.