Manager - Trade Marketing - FMCG

Reports to : GM Sales

CTC Can go up to 18 Lacs PA

Roles and Responsibilities :

- Development and implementation of Trade Marketing Strategy for all zones to achieve defined business objectives across all product categories.

- Develop and deploy NPD strategies.

- Increase effectiveness of BTL activations by ensuring 100% strategy execution.

- Putting in place, monitor and improving processes to link all Marketing activities with the activities of the Field Sales team.

- Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives.

- Establish Trade Marketing infrastructure across all zones.

- Responsible for development, execution, and performance of all programs designed to increase presence and ultimate take-away.

- Responsible for the development, deployment & monitoring of all programs designed to enhance 4P strategies.

- Manage and evaluate trade promotion activations to ensure maximum returns.

- Coordination and communication of product price and pack changes.

- Ensure 100% implementation of all trade schemes in operation.

- Build trade marketing infrastructure in the region by developing sound systems and processes required to deliver marketing effectiveness.

- Formulating merchandising strategy for Modern trade channel across all zones.