Manager - Trade Marketing - FMCG

Job Profile :

- Handling Trade Marketing for Given Territory

- To Develop and execute Trade Marketing Strategy for the brands in the assigned geography

- Conceptualizing and formulating trade marketing calendar as per business strategy

- Drive width and depth for existing, New and focus Products through Field team and Distributors

Manage Customer Relationships :

- Develop and manage external suppliers, Vendor and partners to drive Trade program efficacy.

- Designing Trade Promotion Programs for Retailers

- Driving share of shelf with Retailers and Merchandisers

- Building Retailer Relationship and Driving initiatives

Shopper Activation -

- In-store Promotion and Activation

- Design and Execution of the Wholesale loyalty program