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08/09 Priya Dhuri
Senior Consultant at Ciel HR Services

Views:816 Applications:276 Rec. Actions:Recruiter Actions:234

Manager - Trade Marketing - FMCG (4-7 yrs)

Mumbai/Bangalore/Chennai Job Code: 975644

Job Description :


- To LEAD the Planning and Delivery of sales volumes across channels / geographies and work towards increasing Market Share and Distribution of the Snacks Brand Portfolio across categories by owning the trade / field activity grid, channel development programs while driving commercial excellence.

- Create and Own the Brandwise / Region Wise Volume Plans alongwith Marketing Team.

- Create AOP for Brands in coordination with Marketing and Finance and Accounts Teams at Corporate Level

- Deep Dive into Analytics to track progress, uncover opportunities, identify issues to drive brand / channel volumes

- Partner with Regions on KEY STRATEGIC Projects to Drive Growth for Key Region / Category combinations for Influence Field Sales Leadership to align to Brand / Channel Strategy

- Devise Annual Channel Strategy to develop Channels of responsibility in coordination with Sales Leadership

- Design and Manage Channel Partner's Loyalty Program.

- Be the Driving force behind On the ground / Store activations / BTL Activities / New Launches / Innovations

- Effectively design and communicate Trade Activations to Regional Leadership Team.

- Responsible to ensure ROI of various activations in the BTL Activations space

- Manage Trade Marketing Budgets and maintain high degree of commercial discipline

- Nurture and Develop Talent within own and extended team

- Mentor Young Leaders within the organization and help them grow

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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