Manager - Trade Marketing - FMCG

Looking for a Manager- Trade Marketing for a leading FMCG company based in Mumbai. Candidates with relevant experience in trade marketing need apply.

Role and Responsibilities

1. To develop the Channel Strategies with each of the Channel Heads

2. To understand and monitor key competitors activities (product development, pricing, distribution, merchandising and promotion activities in order to provide feedback internally)

3. Lead shopper / category research by working with research agencies

4. Identify opportunities and enable fact-based decision

5. Translate Brand strategies into sales strategies with detailed plans to the sales team

6. To drive Numerical and Weighted Distribution

7. To Translate brand strategies into sales plans

8. Raise NPD opportunities to the Brand teams, to include a category or shopper rationale for each opportunity.

9. Define the strategy and plans for each of the Channels / customers and make sure of its implementation

10. Serve as interface between Marketing, Supply Chain, Medical Team, HR, Finance