Manager - Trade Marketing - FMCG

Brand Visibility Management:

- Develop benchmark and monitor brand visibility at point-of-sale: product display, in-shop sign-ages and glow signs

- Identify cost effective OOH media for improving brand visibility

Event Management:

- Prepare on-ground event calendar for the Branch

- Evaluate and recommend productive exhibitions, road-shows, melas etc.

Modern Trade:

- Plan and execute volumes, value and profits for all SKUs in Modern Trade outlets in state

- Responsible for driving promotion activities in key accounts

Canvasser Management:

- Identify outlets for recruitment & placement of canvassers

- Track productivitycost acquisition per appliance

- Impart training on product and selling skills

MIS Management:

- Monitor and report daily secondary sales of appliances

- Weekly MOP tracking and reporting

- Analyze and report effectiveness of exhibitions, road-shows & melas.

- Canvasser productivity and cost effective analysis

- Monitor competitors marketing activities & provide constant feedback to HO

Candidate - Candidate with full time work experience in handling Trade Marketing role in FMCG industry.

Must be Graduate /MBA. Ability to plan & achieve sales targets and improve the customer network.

Good communication skills and knowledge of Arabic would be an added advantage.