Manager - Trade Marketing - Consumer Goods

Our client is a MNC company in consumer goods sector. Please note, this is not a FMCG Client however business model is Distribution sales.

Position Name - Manager Trade Marketing

Base Location - Bangalore

Education - MBA from Tier 1 / Tier 2 B School

Work Exp - 4 Yrs+

CTC- Best in the Industry

Background of candidate - Must have worked in Distribution / GT / Channel Sales for 1yr at least.

Candidates only from FMCG companies need to apply.

Candidates who are in GT / General Trade, handling Distribution Network / Channel can apply.

This is a next level job / role change for ASM who is in GT role from last 2-3Yrs

Position Reporting - Head of Trade Marketing.

Overall Obligation:

- The Trade Marketing Manager is responsible for customer activations, driving distribution & channel efficiencies, allocated budget management and evaluating & implementing strategies for business growth.

- He/she would be the key person involved with all launch planning along with HO team, driving channel efficiencies & channel programs.

- Create Retail Excellence at point of sale and develop stronger customer partnerships by building customer blueprints & driving excellence in execution.

- Developing & implementing Route to Market (RTM) strategies & initiatives to improve efficiency & effectiveness of trade coverage.

- Design incentive plan for Sales workforce.

- Keep a track of set KPIs and drive improvement areas to regional sales teams.

- Track monthly achievements of DSR/PSR vs targets and finalize incentives for them.

- Plan & Track subsidy budget utilization in region to drive maximum efficiency in the same.

- Benchmark & plan optimum manpower numbers for the region & drive outlet coverage efficiencies from it.

Launch Planning

- Plan distribution, sell ins and finalize launch plans for all the new launches in consultation with Product & Marketing teams.

- Track the launch plan vs actual achievements and do offtake tracking for all the new launches.

- Develop visibility strategy for the respective channel and oversee execution through state ASM teas.

- Build necessary plans to consistently grow market share in each category.

- Driving team to ensure market execution to increase market share consistently.

- Drive channel program as per schedule to support Sales.