Business Head at PAN India Recruiters
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Manager - Trade Marketing - Consumer Durable Industry (5-8 yrs)
Trade Marketing Manager - Consumer Durable Industry
- Design, develop and execute revenue-generating, joint marketing programs with our channel partners in support of customer acquisition targets and revenue goals.
- Conduct pre and post-program analysis to drive improvement.
- Develop and execute channel marketing plans, campaigns and lead-generation programs in support of partner prospecting & recruitment initiatives.
- Maintain forecasts on all channel-related marketing spend and manage to budget.
- In support of internal company reporting, develop and analyze metrics on channel marketing spend and return at both a program level and by key accounts. Adjust plans & objectives when appropriate.
- Support Area Managers with planning and execution of channel activities and events.
- Assist in the creation of external-facing sales and marketing materials in support of partner-facing program elements and customer-facing activities
- Contribute in the content creation process including collateral, blog posts, social media posts, email templates, presentation templates, etc.
- Ensure all channel marketing communications and content align with Cos brand strategies.
- Track competitive channel marketing programs as well as market and channel trends, and adjust strategies accordingly.
- Assist Product Marketing in the development of sales tools including collateral, competitive positioning, go-to-market campaign content, etc.
- MBA, FULL TIME
- FROM, FMCG / FMCD / CONSUMER DURABLE / LIGHTING / BUILDING MATERIAL INDUSTRY
- Partner-Facing ; Proven ability to define a B2C channel strategy, then lead implementation of tactics and programs
- Customer-Facing ; Proven ability to create innovative and comprehensive programs and campaigns with/for channel partners
- Able to manage multiple tasks, effectively prioritize and consistently meet objectives on time and within budget
- Proven capacity to excel in a fast-paced, multi-faceted, team environment
- Excellent oral, presentation and written communication skills and problem solving abilities
- ONLY NORTH BASED CANDIDATES PREFERRED .
Narayan : 9819147645
PAN India Recruiters