Manager - Trade Marketing - Consumer Durable

Urgent Opening in one of reputed US MNC (Consumer Durable) for Trade Marketing Manager

Location - Bangalore-Harohalli

Position Summary

This position is based in Bangalore

Essential Functions/Responsibilities:

Management and execution of Activities at :

1. Implementation of Sales IT Initiatives DMS & SFA Dashboards and Reporting

2. Implementation of Go To Market Plans:
 
- Outlet Addition

- Distributor Consolidation

- Distributor Capability enhancement

- Rural Expansion

3. Implementation of Training and Capability Calendar through Stakeholders :

- On The Job Training's

- Classroom training

- SR Capability

4. Region level Productivity of Frontline Salesmen

5. Management of Trade marketing Initiatives:

- POSM execution

- Distribution Drives

- Monthly initiative Calendar and Activities

6. Handling ATL & majorly BTL Activities of the company

7. Management of Trade Marketing Schemes

8. Trade Loyalty (Wholesale/Self Service) and Channel Partner Loyalty Programs

9. Competition activity Tracking on a Monthly level

Qualifications

Graduation + MBA- Marketing with 7 years of experience

Rajshri
Talent Acquisition Executive 

ACS Consultant