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07/04 Narayan Iyer
Business Head at PAN India Recruiters

Views:174 Applications:46 Rec. Actions:Recruiter Actions:3

Manager - Trade Marketing & Activation - Electrical Fan/Lighting Industry (4-7 yrs)

Chennai Job Code: 1076095

Job Description

- Design Trade Marketing Strategy development to attain defined business / Sales objectives throughout product categories focusing markets

- Look after responsibility to manage and monitor Trade Marketing Investments as well as initiate execution.

- Provide marketing assistance to sales team through execution of the company schemes.

- To drive the success of effective marketing, advertising, and promotional activities of the brand through Channel Partners

- Driving Campaigns for enhancing brand visibility

- Ensuring Signage implementation as per norms

- Capturing & Analyzing Market Intelligence reports & leverage the insights to design innovative & unique schemes & activations for the company

- Design & timely Roll-out of monthly schemes in line with the allotted budget & business guidelines

- Develop and lead the Trade loyalty & Incentive programs.


- Conceptualizing & Designing merchandises for various Trade Marketing activations

- End-to-end ownership of large scale Trade Marketing driven activations

- Develop strategy for BTL engagements of channels and influencers

Candidate Requirement :

MBA - Full time

From - Electrical / Home Appliances / Consumer Durable / Lighting Industry background preferred.

From Local Tamil Nadu candidates only

Fluency in Local Tamil Language .

Narayan - PAN India Recruiters

Mumbai - 9819147645

Women-friendly workplace:

Maternity and Paternity Benefits

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