Director at Nastech Consulting
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Manager - Strategic Marketing - Healthcare/Life Science Domain (5-8 yrs)
- Devise research plan and effective research strategy to conduct market research so that decision makers are informed and supported by timely and accurate data and thorough analysis
- Conduct primary (surveys, interviews) and secondary market research to understand market trends and establish a road map of actions to capitalize on growth opportunities
- Generate, assemble, and disseminate meaningful and actionable intelligence to support strategic marketing initiatives and enhance business strategy and decision making through analysis of related market, products, pricing, customers, competition, and marketplace trends
- Engage with clients and partners to uncover insights and translate the insights into various reports and formats such as dashboards, whitepapers, videos, webinars, podcasts, infographics and POVs
- Gather, maintain, and publish healthcare, digital, and other relevant industry specific info/statistics on a periodic basis
- Engage with industry forums and customer councils to establish the client thought leadership and influence business priority, industry trends, and strategic direction
- Collaborate and partner across functions and with peers across the globe to understand research and intelligence needs and gather the right inputs and align on key decisions using data5-8 years of professional experience in market research, competitive Intelligence, consulting or similar roles
- Master's degree or MBA is preferrable - technology and healthcare life sciences knowledge helpful
- Highly proficient in Microsoft Office tools (Word, Excel, PowerPoint)
- Strong written and verbal communication/presentation skills
- Spirit of partnership and high EQ to manage multiple senior stakeholders from an individual contributor, leadership by influence position
- Should be fully independent in data analytics
- Ability to prioritize and perform multiple tasks and work under pressure to meet agreed deadlines with little oversight
- Strategic thinking, coupled with strong execution skills and a roll-up-your-sleeves, get-it-done attitude
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