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13/04 Veena M
Talent Acquisition & Research Specialist at Pinnacle Solutions

Views:127 Applications:46 Rec. Actions:Recruiter Actions:38

Manager - Strategic Marketing - FinTech (4-12 yrs)

Bangalore Job Code: 1079297

Responsibilities:

- Lead marketing automation with email, SMS, push notifications for Pinnacle's B2B and B2C products

- Develop email marketing framework for new users and existing customers to drive engagement and conversion

- Work closely with content and design teams to create template for every stage of the customer journey

- Own the KPIs like open rate, CTR, conversion rate to track success of the channel Prepare daily/ weekly/ monthly reports for team members, senior leaders and other stakeholders

- Lead a team of email marketing experts to grow the channel effectively

Requirements:

- High on Curiousity and Experimentative approach

- 4 years+ experience in a B2B startup focusing on user acquisition Strong experience in building marketing channels like email, whatsapp, SMS in a B2B environment

- Strong, best-in-class knowledge of using marketing automation systems like Hubspot

- Knowledge on user acquisition through events is a plus

- Attention to detail

- Strong on Data Analytics

- Customer Empathy

- Systems thinking approach

- Key Competencies

Functional Competencies:

- Customer obsession

- Identify and solve problems within every user funnel

- Working closely with creative team(s)Managing creative agency

Behavioral Competencies:

- Attention to detail

- A balance of striving for perfection as well as time-bound delivery of requirements

- Self motivated

- Data oriented

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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