Manager - Strategic Marketing - Dairy

Designation: Manager Dairy

Country: India

Job Location: Indore

Salary Grade: Manager

Team Size: Individual Contributor

Reporting to: Associate Vice President - Dairy

Overseas Travel required (Y/ N): N

Extent of Travel Needed: Extensive

Education/Qualification: MBA in Rural Marketing or Agribusiness Management

Overall years of Experience Required: 2 years + experience

Interaction with: Sales, Marketing, Dairy Farmers, Corporate Marketing, Production, Top Management, Brand Managers

Geographical Area to be covered: Madhya Pradesh

Nature of Work: Strategic Marketing

Reason for Vacancy to Exist: New Position

Career Prospects: Excellent Growth prospects with an organization on aggressive growth path

Industry Preference: Dairy/ Fresh Produce

Responsibilities - 

1. Monitor industry, market and competitive trends for the concerned products / product categories (for example, competitor product performance, pricing, promotions schemes, new product introductions) through market research and other market intelligence activities

2. Propose new ideas on market entry, channel, go to market, demand generation and evaluate feasibility of the same through pilots

3. Design / formulate advertising and brand building campaigns

4. Work closely with business to assess response / feedback on current marketing & promotion initiatives (for example, customer feedback, effectiveness of promotion campaigns)

5. Help identify new market segments and work closely with business and sales leadership to formulate entry plans for the same through market research