Recruitment Manager at ICresset
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Manager - Strategic Marketing - Dairy (2-6 yrs)
Designation: Manager Dairy
Country: India
Job Location: Indore
Salary Grade: Manager
Team Size: Individual Contributor
Reporting to: Associate Vice President - Dairy
Overseas Travel required (Y/ N): N
Extent of Travel Needed: Extensive
Education/Qualification: MBA in Rural Marketing or Agribusiness Management
Overall years of Experience Required: 2 years + experience
Interaction with: Sales, Marketing, Dairy Farmers, Corporate Marketing, Production, Top Management, Brand Managers
Geographical Area to be covered: Madhya Pradesh
Nature of Work: Strategic Marketing
Reason for Vacancy to Exist: New Position
Career Prospects: Excellent Growth prospects with an organization on aggressive growth path
Industry Preference: Dairy/ Fresh Produce
Responsibilities -
1. Monitor industry, market and competitive trends for the concerned products / product categories (for example, competitor product performance, pricing, promotions schemes, new product introductions) through market research and other market intelligence activities
2. Propose new ideas on market entry, channel, go to market, demand generation and evaluate feasibility of the same through pilots
3. Design / formulate advertising and brand building campaigns
4. Work closely with business to assess response / feedback on current marketing & promotion initiatives (for example, customer feedback, effectiveness of promotion campaigns)
5. Help identify new market segments and work closely with business and sales leadership to formulate entry plans for the same through market research
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