We are hiring for a global leader in outcome-based marketing, a global company with over 9,000 employees in over 40 offices around the world.The company's award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world's top brands, agencies and publishers, they are a trusted partner leading CRM, digital media, loyalty and email programs. Job Details: - Work closely with the Loyalty &amp; CRM consulting practice - Lead projects around Loyalty marketing, loyalty program design, data-based marketing - Perform research &amp; data based diagnostic assessments to measure effectiveness of client loyalty &amp; CRM programs and benchmark them with competition/industry best practices - Execute ad hoc analysis that may include customer journey mapping, Persona development, business case preparation, CRM program audit - Support client prospecting through creation of pitch material and discovery workshops - Define performance metrics and measurement schemas - Collaboratively work with industry consultants and peer groups to identify client capability gaps and potential solutions - Provide thought leadership artifacts for use within the company as well as with clients - Conduct Digital Capabilities Assessment (Consultative and Research driven) - Score and benchmark customer/member digital experiences for given clients (i.e. provided a list) - Create presentations demonstrating digital customer experience (As Is and To Be) - Collaboratively define end state based on client objectives and assessments - Competitive analysis and benchmarking of clients Knowledge &amp; Skills: Consulting: - Ability to engage clients in strategic dialogue - Ability to support diagnosis by assessing current client maturity and external benchmarking via research &amp; analysis - Strong ability of creating, collating and synthesizing diverse data sets, e.g. market insights, competitor loyalty program analysis, data insights into a coherent narrative for the client - Excellent grasp of business and economic concepts Marketing Strategy: - Deep knowledge of marketing processes within the Loyalty and CRM space - Familiarity of key marketing channels and their role in driving marketing outcomes, e.g., email, social, mobile, search - Knowledge of industry and consumer insights tools - Ability to articulate how disparate marketing strategy elements feed a unified customer experience Analytics: - Able to use analytical tools, e.g. Excel, pivot charts and tables, dashboard reports - Familiarity with typical marketing data - profile, transactional, engagement/performance - Familiarity with typical metrics and analysis modes for marketing data Communication: - Excellent verbal communications, listening and interpersonal skills - Able to develop outstanding slide-based presentations - content, story, flow, delivery (in person and on phone) - Able to present data, analysis in a simple and clear way Project Management: - Manage projects independently while seeking help where needed - Strong teamwork and able to work effectively with diverse and international teams (i.e.Consulting, Technical, Marketing) Technical Requirements: - Highly proficient in MS Excel, PowerPoint and Word. Knowledge of VBA/SQL (good to have) Experience: -10- 15 years of relevant experience

Bangalore

Manager - Loyalty & CRM Consulting - Consulting Firm 

Manager - Loyalty & CRM Consulting - Consulting Firm  ,Job Description for Manager - Loyalty & CRM Consulting - Consulting Firm  in Ally - eXecutive in  Bangalore for (10-14) years of experience. Apply Now!

Job Description for Manager - Loyalty & CRM Consulting - Consulting Firm  in Ally - eXecutive in  Bangalore for (10-14) years of experience. Apply Now!