Practice Lead at Randstad India
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Manager - Strategic Alliances - B2B Marketing - Digital Platform - IIM/MDI/ISB/FMS (4-6 yrs)
Company: Digital platform of a Large Conglomerate
Position: Strategic Alliances Manager - B2B Marketing
Department: Marketing
Responsibilities:
- Work with Brand Partners to ensure Brand business objectives are met through acquisition campaigns
- Engage with Brand Partners to create campaign calendar and set expectations for TATs & SLAs
- Build key stakeholder relationships both at partner brands & the company
- Provide business inputs to campaign operations team to ensure campaign targeting optimization
- Analyse performance on existing base of brands to recommend optimized solutions specific to partner brand goals
- Assist in resolution of partner brand questions related to marketing on the Company's Platform
- Develop an understanding of the brand partner industry
Looking for candidates from premier B-Schools only with 4+ years experience in an online/ digital business/ coalition loyalty in a client relationship role with revenue responsibility
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