Manager/Sr Manager - Brand - eCommerce - MICA (5-8 yrs)
Pinnacle Solutions, a leading recruitment firm has been retained by one of its key ecommerce clients based out of Bangalore, to hire for the profile of Manager/ Sr. Manager - Brand & marketing.
- Brand Management, Communication Development, Media Planning & Buying, PR and developing and executing effective marketing programs for achieving brand and business objectives
- Work closely with the Senior management for building and strengthening all the brands that the organization endows across the market..
- Design & Implement ATL (TV, Radio) and BTL (point of sale, trade channels, ambient media) and digital media campaigns as per business needs
- Work across all functions to ensure effective customer communication
- Liason with and manage the Creative, Media, and PR Agencies
- Manage the Media planning and buying activities
- Track brand health parameters and monitor changes around awareness, consideration, preference and brand imagery.
- Commission Market Research from time to time as required.
- Establish and manage brand collaborations and partnerships.
- Build and maintain strong working relationships with other departments including Products, Technology, Sales and Operations.
Years Experience: 5 - 8, relevant of at least 5
Salary: Upto 20Lacs/ Annum
Education: MICA preferred/ Preference will be given to candidates from successful digital agencies or ecommerce companies.
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