Manager - Social Media & ORM Management - BFSI

Social Media Management

- Manage content across all social media platforms of the Bank Facebook, Twitter, LinkedIn & Instagram

- Design and implement a social media strategy to align with business goals

- Generate, edit, publish & share engaging content as per the content calendar on a regular basis

- Collaborate with both internal product teams and external agencies to design and execute paid and organic campaigns

- Stay up to date with current technologies and social media trends, design tools and applications

- Manage influencer campaigns for the Bank ORM

- Communicate with followers/users, respond to queries in a timely manner and monitor customer reviews/complaints

- Work towards enhancing and building brands reputation by measuring the effectiveness of strategies

- Monitor social media chatter with respect to the Bank across digital platforms and take corrective measures to reduce the impact of negative chatter

- Maintain and improve the Banks reputation while collaborating with internal stakeholders and agencies

Desired Candidate Profile :

- 4-+ years of experience in Social Media and ORM

- Hands on content management and copywriting experience

- Knowledge of online marketing channels

- Analytical and multitasking skills

- Hands on experience on social listening tools