Manager - Social Media Marketing - Internet/Online

- Contributes to marketing strategy by leveraging social media to identify and acquire customers.

- Obtains market share by developing social media marketing plans and programs for each product and directing promotional support.

- Maintains online relations with customers by organizing and developing specific customer-relations programs.

- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.

- Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.

- Maintains research database by identifying and assembling marketing information.

- Provides marketing information by answering questions and requests.

- Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.

- Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results.

- Maintains social media marketing staff by recruiting, selecting, orienting, and training employees.

- Maintains social media marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.

- Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.