Manager - Social Media Marketing - FMCG

The role reports into the Head - Brand & Digital.

Key Responsibilities:

- Contributes to the overall marketing strategy by leveraging social media to identify and acquire fans.

- Develops social media marketing plans for each category brands and directing promotional support.

- Performing research on current benchmark trends and audience preferences.

- Designing and implementing social media strategy to align with business goals.

- Setting specific objectives and reporting on ROI.

- Monitor SEO, web traffic metrics and keep a track of data and analysing the performance of social media campaigns.

- Collaborate with category teams, sales and customer service to ensure brand consistency across.

- Ensure the brand communicates with followers, respond to queries in a timely manner and monitor customer reviews.

- Suggest and implement new features to develop brand awareness, like promotions and competitions.

- Stay up-to-date with current technologies and trends in social media, design tools and applications.

Key Requirements:

- Proven work experience as a Social media manager, and digital marketing.

- Hands on experience in content management and a solid understanding of the use of a range of social media platforms.

- Excellent copywriting and communication skills.

- Ability to deliver creative content (text, image and video) and up-to-date with the latest trends and best practices in digital marketing and measurement.

- Understanding in Google Analytics and an ability to gather insights from the campaigns

- Analytical and multitasking skills with customer focus.

- MBA in Marketing or Bachelor's degree in business, marketing, journalism, public relations or related field.