Manager - Social Media Marketing - eCommerce

Social Media Marketing Manager / Sr. Manager

Location: Long-term Remote (India) or Bangalore or Abu Dhabi

Remuneration/Salary: Best in the industry. Plus the company is also ready to offer ESOPs.

Responsibilities:

- Manage social media marketing campaigns and day-to-day activities including but not limited to:

- Design and implement social media campaigns for the US market across key social media platforms: IG/FB, TikTok, Twitter, etc.

- Set goals & drive a diverse team in India & the US to build a social media community and associated campaigns

- Monitor, listen, and coordinate business responses to users

Oversee development of:

- Social Posts with writing and communications teams

- Social Graphics with the design team (profile covers, post imagery, thumbnails)

- Paid Social Ads with writing and design teams

- Social Media websites/microsites with the brand and digital teams

- Analytics with digital and SEO teams

- Orchestrate the design, creation, and management of promotions and social ad campaigns, being sure to integrate with the company's overall marketing campaign plan and channels.

- Analyze key metrics and A/B test strategy as needed.

- Become an advocate for the company in social media spaces, trafficking, and answering questions where appropriate.

- Demonstrate ability to map out a comprehensive social marketing plan. Drive strategies that are proven by testing and metrics.

- Monitor trends in social media tools, applications, channels, design, and strategy.

- Identify reputational risks and opportunities in user-generated content surrounding the company. Report notable risks to appropriate management.

- Maintain an annual strategic social media calendar and coordinate and align with the PR and corporate communication teams.

Requirements (Knowledge, Skills, and Abilities):

- Demonstrates creativity and documented immersion in social media.

- Proficient in digital content marketing.

- US experience a big plus but not required

- Experience sourcing and managing digital content development and publishing.

- Able to articulate and demonstrate why ideas are analytically sound.

- Displays in-depth knowledge and understanding of social media platforms, their respective participants (LinkedIn, Facebook, Twitter, Instagram, YouTube), and how each platform can be deployed in different scenarios.

- Can effectively communicate information and ideas through written, audio, and video formats.

- Thrives in a fast-paced environment.

- Possesses functional knowledge working within a CMS.

Education and Experience:

- 4-10 years of experience in social media marketing.

- Influencer recruitment and management are a must.

- Content curation and blogging skills as a plus.

- Work experience at fast-moving internet companies is a must

- Strong preference for graduates from top Universities in India or any other country;

- MBA from a top school a plus