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Manager - Social Media Listening - FMCG/Hospitality (5-12 yrs)
- 5+ years' experience in social media monitoring, analytics,
- Oversee and analyze social media presence and conversations.
- Providing valuable insights to inform marketing strategies, brand perception, and customer experience improvement initiatives.
- Develop and implement a comprehensive social listening strategy to monitor, analyze, and report on the social media platforms, forums, blogs, and other digital channels
- Lead and mentor a team of social listening analysts to ensure efficient data gathering, analysis, and reporting processes
- Social media analytics, analyse data and generate insights
- Utilize social listening tools and technologies to gather and analyze data from various social media platforms,
- Identifying relevant trends, sentiments, and conversations
- Generate regular reports and actionable insights providing customer perceptions, competitive landscapes, and emerging industry trends
- Conduct sentiment analysis on social media conversations to assess brand reputation
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