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21/03 Nidhi Kalra
Director at Its All About People Pvt. Ltd.

Views:6907 Applications:122 Rec. Actions:Recruiter Actions:52

Manager - Social Media - eFashion Retail (5-6 yrs)

Mumbai Job Code: 318234

Position: Manager-social media

Location: Mumbai

Company: E-fashion retail company

Job description

- Develop Content Strategy across internal/external social media channels

- Develop guidelines and measurement (KPIS etc) to determine clear objectives and ensure the business is propelling forward, learning from past campaigns and using this insight to better future campaigns

- Knowledge of social analytics and hands on experience of driving ROI on digital campaigns.

- Ability to think and work strategically; able to plan ahead and foresee opportunities

- Support/manage the annual budget and strategic planning for social media channels, adjusting on a quarterly basis to ensure business objectives are met

- Manage annual roadmap, reviewing regularly to ensure social media activity aligns with business objectives

- Idea generation - maintaining our competitive edge by delivering innovative social media initiatives and solutions

- Use knowledge of social media platforms to recommend promotional marketing opportunities, working alongside internal teams and/or agency to bring to market

- Identify new avenues to grow communities in focus markets to increase engagement across platforms, impact SEO, drive traffic to site, and influence sales that attract new customers and support stock sell-through

- Identify KPIs to measure success of social media platforms

- Oversee reporting across all social media activity, communicating to the wider business as relevant and aligned with weekly and monthly updates

Qualifications:

- 5+ years- experience in communication-related role( preferably with a fashion/beauty lifestyle brand) or corporate retail environment (working with Social media agency)

- Balanced commercial acumen with creative flair, exemplified through proven track record of implementing successful and innovative marketing campaigns

- A strong track record of delivering compelling content across various channels

- Active experience in all relevant social media channels, handling online campaigns

- Creative writing and editing

- Deep understanding of influencer marketing including celebrities and bloggers

- Understand the mix of paid, earned, owned media mix and inform when and where it is appropriate to promote content through each channel

- Understanding of luxury retail, fashion industries and the Indian e-commerce space

- Knowledge of social media tools, preferably: scheduling/posting, reporting/analysis, bidding/optimization

Salary Range: 15-20 LPA

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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