Manager - Social Media & Content - Internet/Online

- Help drive B2B Marketing's SEO, Google search rankings, and organic web traffic, by building high value backlinks to the B2B Marketing site through active and passive engagement with key content and social media partners

- Help drive our SEO and social-driven traffic by actively engaging with key content sharers and influencers

- Help drive our SEO through understanding, championing and executing SEO best practices across our websites

- Help drive our production of highly shareable content through working closely with the content team including blogging partners, to provide data driven recommendations for content by keyword, topic and headline

- Help drive web traffic and free membership registrations by increasing the reach and consumption of our externally submitted blog content through blog content commissioning, curation and aggregation.

- Support and drive event and training ticket sales though earned and paid social media campaigns

- Identify best ROI opportunities for paid social media tactics and optimise campaign spend to maximise ROI

Key resonsibilities and accountabilities:

- Development and management of an overall social media plan, providing clarity on activity, priorities and success metrics/criteria.

- Management of accounts on core social media platforms (Twitter, LinkedIn, Facebook and Instagram) across all business areas (unless otherwise specified) and providing support/amplification for activity by team members in different departments. This includes both outbound posting of new content/activities and engagement/responding to dialogue in and around our activities.

- To manage and report on paid social, aimed at improving performance and value for money.

- Management and curation of LinkedIn and Facebook social media groups.

- Website management including uploading content, adding links, improving SEO and generating creative assets

- Proactive management and development of an external blogger programme, responding to blogger enquiries, commissioning and briefing blog posts and daily uploading of approved posts (4-5 external blogs per week)

- Advising on content creation (internal and external) through feedback analysis keywords, topics and headlines.

- Developing and managing an influencer programme, in order build SEO and increase traffic

- Building backlinks through proactive and reactive engagement with content and media partners, in order to drive SEO