Manager - Social Media - BFSI

Social Media Manager

Duties and Responsibilities :

- Responsible for content planning, creation & deployment on all Social Media Channels for all business verticals.

- Understanding business requirements defining social media marketing plan to support business and fulfill their requirements

- Working with Digital Acquisition & marketing teams to ensure end to end digital campaign management

- Studying and Reporting Website Analytics

- Tracking Brand Metrics (Reach & Engagement) & sharing regular updates to measure impact on social media activities on Brand Sentiment & Digital Business

- Tracking the competitive landscape

- Aligning IT & Digital Product teams to support digital sales & marketing initiatives

- Working with Product team to promote - in focus- products consistently

- Creating new product or Investor education communication as per the business requirement to be promoted across Social & Digital Media

Key Attributes :

- Excellent written and verbal communication skills

- Understanding of Social & Digital media planning & buying

- Ability to handle several tasks at one time

- Liaising with multiple Agencies & People

- Execution orientation & Team Worker