Manager - SEO/SEM - Online Travel

A leading Travel Organization is looking for SEO/SCM Manager

Functional/ Operational :

- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages including:

- Perform ongoing keyword discovery, expansion and optimization

- Research and implement search engine optimization recommendations

- Research and analyze competitor advertising links

- Develop and implement link building strategy

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code

- Work with editorial and marketing teams to drive SEO in content creation and content programming

- Optimize copy and landing pages for search engine marketing

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific

- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects

- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

- Monitor and evaluate search results and search performance across the major search channels. Track, report, and analyze website analytics and PPC initiatives and campaigns

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

- Communication to team and management on project development, timelines, and results

- Work closely with the other team members to meet client goals

- Passion for SEO and internet marketing

- Proven SEO & SEM experience managing PPC campaigns across Google, Yahoo and Bing.

- Outstanding ability to think creatively, and identify and resolve problems

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

- Ability to clearly and effectively articulate thoughts and points

- High levels of integrity, autonomy, and self-motivation

- Excellent analytical, organizational, project management and time management skills

- Proficiency in MS Excel, PowerPoint, and Word

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool (NetInsight, Omniture, WebTrends etc)

- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery,etc)

- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

- Working knowledge of HTML, CSS, JavaScript development and constraints along with experience with CMS and building/administering content in CMS environments

Desired :

- Knowledge of HTML/CSS and website administrations

- Experience with A/B and multivariate experiments