Manager - SEO & SEM - Bank

- In-depth understanding & hands-on experience in running ads across Google & Facebook

- Experience with Google Analytics, GTM, DSPs & Google Optimize

- Build and scale cost efficient paid digital campaigns spanning multiple channels (mainly Google & Facebook) and objectives.

- End to end Campaign planning, execution, optimization, implementing UTM codes for Google & Facebook

- Build processes to streamline Optimization, Campaign Management, Analytics activities

- Plan, analyse and optimize digital marketing campaigns to ensure profitable acquisition of customers.

- Develop daily/ weekly dashboard on performance of campaigns including spend, clicks, conversions, CPA and other metrics for all marketing channels supported by campaign optimization POA

- Help the product, strategy and marketing teams with data analytics request

- Track marketing effectiveness, uncover insights, and proactively share recommendations.

- Collaborate with the members of marketing team and other cross functional teams to develop, test, and optimize our keyword strategy across the different search engine platforms.

- The candidate should portray great analytical skills and is able to draw insight from raw information and data acquired through research. Should have the ability to analyze this data for the purpose of determining SEO strategies, approaches, and content planning.

- Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

- Write Content on specific Articles

- Plays the role of reviewing the content on a regular basis in an attempt to identify opportunities, points of improvement, and creative solutions for the business s SEO programs.

- In addition to this, he should be proficient in HTML, CSS and other valuable SEO technologies.