Manager - SEO - Internet/Online

Responsibilities:

SEO Strategy:

- Perform comprehensive keyword research in coordination with the buyer persona & business objectives to optimize existing content and uncover new opportunities.

- Implement link building campaigns in coordination with SEO goals. Provide recommendations and implement Social backlink strategy.

- Provide SEO analysis and recommendations on structure of website (elements, URLs, metadata).

- Create and implement a strategy for on-page and off-page search engine optimization.

- Provide analysis and recommendations on structure of website, on-page (elements, urls, metadata).

- Provide recommendations and execute strategies for content development as per SEO goals general and keyword specific.

- Assist in development and execution of communication/content strategies via social communities as per SEO goals.

Data Analytics & SEO Tools:

- Ability to analyze competitor strategies for SEO (link building, content, social media etc.) and recommend changes in our strategy.

- Administer search engine tools (XML sitemaps, webmaster tools) for purposes of diagnostic reporting and analysis.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in goals.

- Monitor and evaluate search results and search performance across the major search channels.

Industry Trends:

- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.

- Work closely with the other team members to meet SEO goals.

Salary offered: 6 - 10 LPA