HR Manager at Yo HR Consultancy
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Manager - SEO - eCommerce (6-10 yrs)
Experience: 6 - 10 years
- 6-10 years of experience in Search Engine Optimization - On-Page/Off-Page/Technical SEO and App Store Optimization.
- Deep understanding of SEO aspects - Core Web Vitals, Page Experience, Mobile Usability, Keyword Analysis, Competitor Research, Website Architecture, Content Optimization, and more.
- Hands-on experience in Google Analytics, Search Console, SEMrush, and Google Business Profile (Google My Business).
- E-commerce Background/D2C/B2C
Identifying and implementing strategies for increasing website traffic through organic search listings.
Responsible for the creation of information architecture of the website and SEO future proofing.
Researching and resolving HTML code, content, link architecture and navigation issues
Continually monitoring organic search rankings to increase traffic and sales
Analyze website strategies and translate qualitative data into recommendations & tactics for revising the strategies
Report on the overall SEO health of our web properties and roll up SEO reports in a meaningful way
Competitor and Keyword research/analysis using tools.
Maintain Blog which should be regularly updated and search engine optimized.
Troubleshoot SEO problems & propose resolutions for SEO implementation issues on the website.
Stay on top of current search engine news, SEO practices, trends and emerging items of interest
Work with editorial and marketing teams to drive SEO in content creation and content programming for our website.
Work on decoding Search engine Algorithms through controlled and measurable experiments.
Co-ordinate between Tech/Dev, UI(Website Design), Content, Product and QA teams & make sure to have a handshake between these departments.
C coordinates with Tech team to improve Core Web Vitals by briefing about changes to be implemented.
H help the team to look beyond traditional SEO and deliver high quality output to take SEO to next level
Lead a team of content writers and mentor them in the ways of organic search tactics & advice on best SEO practices
Su supports other teams by taking ownership of the projects undertaken.