Manager/Senior Manager - Subscriber Marketing - Retention - IIM/FMS/MDI/XLRI

We are looking for a Manager/Senior Manager - Subscriber Marketing (Retention) with a Top Brand

Location - Mumbai

Job Specification:

Manager Subscriber Marketing will be a self-starter responsible for marketing strategies and programs that drive increased customer retention

Key Duties and Responsibilities:

Data champion:

- Synthesize complex information into clear takeaways and recommendations using both qualitative and quantitative methods

- Work closely with the Analytics team on machine learning models to improve retention

- Target setting for AOP and monthly numbers

Customer & Market research:

- Generate deep insights about customers through market visits, interviews, Tele-calling, and VOC reports.

Campaign management:

- Ideate, build, test, and optimize retention programs, making continuous improvements based on performance, trends, and insights

- Execute the GTM - comms elements, outreach through various channels, and campaign operations

Customer Lifecycle Management:

- Identify, control & manage platform changes that have a direct/indirect impact on subscriber retention

- Lead key customer projects by working closely with key stakeholders across the organization like Product, Marketing, Support, Finance, IT, Legal, Tech, and Sales

- Identify new ways to delight customers through customer journeys

Cost Management:

- Continuously endeavor to curb costs and streamline expenses to meet ROCE targets

Skills:

- Customer obsession: Passion for solving customer problems and proven track record of exceeding customer expectations

- Strong analytical skills: Proven track record of turning insights into actionable plans. Experience with tools like Excel, Tableau, Google Analytics, Power BI, SQL

- Experimentation mindset: Strong bias for action with a curiosity for testing and innovation

- Solid project management skills: the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward.

- Ability to work with and influence team members and senior leaders across the organization

Requirements:

- MBA/PG Diploma in Marketing from a premier institute.

- Marketing experience in the Subscription business would be preferred Telecom/DTH/Entertainment/Streaming services/Edtech

Priti Patwal
Smart Source