Position: Programmatic Campaign Exp: 10 to 12 yrs. (Manager- Level) 12 to 15 yrs. (Sr. Manager Level) Location: Chennai Work Timings: US Shift (Night Shift) Experience in Team Management mandatory. Responsibilities - Comprehensive understanding of Programmatic delivery landscape. Media planning, buying,and executing campaign objectives and strategies - Campaign Budget Optimization and various Bidding strategies involved - Strong ability to Manage and Deliver Programmatic campaigns across web and mobile environment - Establish and effectively track campaign primary &amp; secondary KPIs for all programs. Track performance using post-campaign analysis and reports. Ensure marketing efforts are delivering ROI expectations - Oversee receipt, testing, and any required technical adjustment of the creative for campaign launch. - In-depth understanding with Video Creative Management [VAST/VPAID/OMID] - Expertise with Brand Compliance guidelines - Expert understanding of global brands, campaign management methodologies, tools, including the ability to identify, optimize and resolve campaign related issues - Execute end-to-end campaigns, liaise with key internal and external stakeholders, effectively communicate campaign progress - Generate and analyze reportsfrom 1st and 3rd party systems. Capture the difference for billing purposes - Identify and investigate 3rd party discrepancies as required - Ensure all campaign elements are successfully delivered as per agreed terms - Schedule and run periodic campaign status update meetings with respective stakeholders. Post campaign analysis should be delivered in two business days Requirements - Experience in running digital marketing campaigns and brand management. Any experience with video ad will be beneficial - Manage end to end digital campaigns on DSP platforms like DV360, Mediamath, Sizmek, TTD and SSP's like Xandr, OpenX, Rubicon. - Adequate working experience with Ad exchanges like DFP, MOpub, PubMatic and Data Management Partners like Salesforce, Adobe, Bluekai etc. - Proficiency in brand safety partners like IAS, Double verify, MOAT towards effective Creative Tag Management &amp; Implementation. - Basic understanding of pixel and pixel management. Familiarity with ad servers, media agencies, web debugging tools (Charles Proxy, Firebug, Fiddler, etc.) Skills - Excellent written and verbal communication skills. Ability to articulate thoughts rationally and precisely. Aptitude for basic mathematical concepts - Good interpersonal skills. Ability to build rapport with customers. - A team player who can interact with cross functional teams. Lead and take ownership of internal and client meetings. Follow through on assigned tasks with minimal intervention - Passion and curiosity for media, brands &amp; digital activation. Education - A bachelor's/PG degree in any subject

Chennai

Manager/Senior Manager - Programmatic Campaign 

Manager/Senior Manager - Programmatic Campaign  ,Job Description for Manager/Senior Manager - Programmatic Campaign  in Anther Human Resource Solutions in  Chennai for (10-15) years of experience. Apply Now!

Job Description for Manager/Senior Manager - Programmatic Campaign  in Anther Human Resource Solutions in  Chennai for (10-15) years of experience. Apply Now!