Founder & CEO at HR Central
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Manager/Senior Manager - Performance & Planning Lead (7-9 yrs)
A) Performance Marketing:
- Plan, Strategise & Drive pay per click ad campaigns Google Ads, Bing, Quora, Facebook, LinkedIn, YouTube, Taboola, Content dB, Outbrain & more.
- Drive performance marketing strategies and own end-to-end execution, measurement, reporting and optimization of paid marketing campaigns for lead generation/customer acquisition, online sales and revenue generation.
- Explore new lead generation methods and channels to reach out to our TG Initiate affiliate campaign on highly relevant sites and own performance of all paid channels
- Provide and implement recommendations around campaign structuring, targeting across search, display, remarketing, etc. in accordance with revenue goals.
- Analyze paid campaigns, develop insights from the entire marketing funnel data and identify trends and opportunities Build and optimize marketing assets.
- Improve quality score of ads on Google and optimize campaign structure.
- Improve Keyword Return on Ad Spends by optimizing keywords and campaigns
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Optimize campaign performance towards awareness, acquisition, retention, and reactivation goals.
- Point out key areas of importance in accordance with internal revenue goals.
- Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.) Communicate with team members on campaign developments, timelines, and results
- Occasionally present key data and conclusions to management.
B) Brand & Media Planning:
- Navigate performance marketing efforts to a wider Brand Planning role with a clear impact on leading Brand Metrics such as;
- Brand Recall (Aided & Unaided),
- Brand Awareness
- Brand Associations
- Customer Satisfaction Index
- Brand Health
- Facilitate in creating annual, quarterly, monthly marketing budgets. Monitor & review the spends in accordance with the budgeted spends
- Create combined paid, organic, affiliate media schedule for All India centers
- Assist in Brand Development for new international markets