Manager/Senior Manager - Performance & Planning Lead

Job description

Job responsibilities:

A) Performance Marketing:

- Plan, Strategise & Drive pay per click ad campaigns Google Ads, Bing, Quora, Facebook, LinkedIn, YouTube, Taboola, Content dB, Outbrain & more.

- Drive performance marketing strategies and own end-to-end execution, measurement, reporting and optimization of paid marketing campaigns for lead generation/customer acquisition, online sales and revenue generation.

- Explore new lead generation methods and channels to reach out to our TG Initiate affiliate campaign on highly relevant sites and own performance of all paid channels

- Provide and implement recommendations around campaign structuring, targeting across search, display, remarketing, etc. in accordance with revenue goals.

- Analyze paid campaigns, develop insights from the entire marketing funnel data and identify trends and opportunities Build and optimize marketing assets.

- Improve quality score of ads on Google and optimize campaign structure.

- Improve Keyword Return on Ad Spends by optimizing keywords and campaigns

- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Optimize campaign performance towards awareness, acquisition, retention, and reactivation goals.

- Point out key areas of importance in accordance with internal revenue goals.

- Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.) Communicate with team members on campaign developments, timelines, and results

- Occasionally present key data and conclusions to management.

B) Brand & Media Planning:

- Navigate performance marketing efforts to a wider Brand Planning role with a clear impact on leading Brand Metrics such as;

- Brand Recall (Aided & Unaided),

- Brand Awareness

- Brand Associations

- Customer Satisfaction Index

- Brand Health

- Facilitate in creating annual, quarterly, monthly marketing budgets. Monitor & review the spends in accordance with the budgeted spends

- Create combined paid, organic, affiliate media schedule for All India centers

- Assist in Brand Development for new international markets