Senior Consultant at Perfman HR
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Manager/Senior Manager - Performance Marketing (5-8 yrs)
- Lead performance marketing team to manage SEM, PPC as well as Facebook Ads,Twitter Ads, Display Advertising.
- Design and deliver effective organic strategies to deliver on key business KPIs such as website visits, app downloads, social media follower ship etc.
- Responsibility for organic and inorganic search across websites, search engines and geographical locations
- Managing implementation initiatives to enhance paid campaign effectiveness.
- Effectively managing meta channels to drive cost effective ROI.
- Manage performance marketing spend to ensure achievement against business goals.
- Continually reviewing bid optimization, creative and keyword development strategies.
- Collating customer data across multiple devices to develop mobile strategy.
- Monitoring and reporting short and long-term customer trends from internal and market data
- Identify opportunities to drive SEO traffic.
- Staying up to date with emerging marketing channels and digital trends in the performance marketing space.
- Working alongside the growth team to achieve business objectives.
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