Manager/Senior Manager - Performance Marketing

- Lead performance marketing team to manage SEM, PPC as well as Facebook Ads,Twitter Ads, Display Advertising.

- Design and deliver effective organic strategies to deliver on key business KPIs such as website visits, app downloads, social media follower ship etc.

- Responsibility for organic and inorganic search across websites, search engines and geographical locations

- Managing implementation initiatives to enhance paid campaign effectiveness.

- Effectively managing meta channels to drive cost effective ROI.

- Manage performance marketing spend to ensure achievement against business goals.

- Continually reviewing bid optimization, creative and keyword development strategies.

- Collating customer data across multiple devices to develop mobile strategy.

- Monitoring and reporting short and long-term customer trends from internal and market data

- Identify opportunities to drive SEO traffic.

- Staying up to date with emerging marketing channels and digital trends in the performance marketing space.

- Working alongside the growth team to achieve business objectives.