Manager/Senior Manager - Offline Marketing - Consumer Durable

Mandatory Experience :

- Events Experience (Music, Sports & Bollywood)

- Retail Marketing (Franchisee Opening)

- Store Launches

- Community experience is a plus but not mandatory

- Team Management (Experience in interacting with cross functional teams)

Responsibilities :

- Create strategies to build an immersive and engaging consumer experience at retail, brand events and offline community.

- Lead a team to execute offline activities to increase community engagement and brand awareness across Events, Retail and Community .

- Set the benchmark to elevate consumer experiences at offline stores and events.

- Collaborate with the regional marketing teams to ensure consistency of consumer experience at offline activations.

- Responsible for building and growing a thriving offline community.

- Monitor forums and social media channels with an aim to conciliate and serve the customers- technical needs

- Creatively integrate offline fan interactions into campaigns and happenings

- Nurture and identify super fans to create a fan network across India

- Collaborate with other departments to manage brand reputation

- 8-12 years- experience in offline marketing across strong iconic and premium brands .

- Direct knowledge of creating strategies for retail marketing, brand events and community marketing.

- Results driven, attention to detail and follow-through, and ability to work effectively at all levels within the organization

- Self-starter with proven ability to successfully kick-start new initiatives and to drive complex issues through analysis and resolution