Manager/Senior Manager - Marketing - Retail/Apparels

Job Profile:

What is that I need to do :

Marketing planning:

- Participate in creation of a marketing plan in line with the annual business plan for the Brand

- Marketing plan will span across mediums like- new media assets, Digital, Print, Outdoor, Direct marketing, CRM, Events & Activations, PR etc.

- Manage the execution of the marketing plan in the most effective and timely manner

- Keep an eye on the brand track/performance and other KPIs

- Track competition marketing and manage innovative ideas as a leader in the category

Customer Acquisition & Engagement:

- Mall to footfall conversions through events, activities, promotions and innovative engagement ideas at the stores

- Analyze customer recruitment & engagement patterns with the brand

- Drive the Customer experience as per brand definition & parameters & constantly monitor the KPIs

- Create a brand saliency amongst the existing customers by driving and maintaining the RFM KPIs as per targets defined

- Evaluate new media options for customer engagement and experience at the point of sales

Marketing communications:

- Creating integrated marketing programs & retail activation programs.

- Ensure brand visibility through the correct media mix, alliances working within defined budgets

- Work with the right set of influencers within the brand environment to create a buzz and positive circle of influence- Young/cool/ living in their space

- Ensure all brand related communication is standardized and in line with the global standards.

- Drive campaigns, contests and online content for Brand's social media initiatives.

Desired Capabilities :

- Good energy levels - with ability to multiple task and deliver desired results with quality.

- Should be able to lead with ideas

- Good analytical skills, ability to use MS Excel effectively for driving Brand initiatives.

- Effective listening & communications Skills - ability to put the point across with simplicity

- Ability to see the larger picture - ability to zoom in & zoom out.

The people to work with:

Within Organization:

- Head of Marketing

- Business Head / Manager

- Retail and Store Manager

- Buyers and Merchandisers

- Visual Merchandiser

Outside Organization:

- Agencies - Media/Digital/PR

- Partners

- Other Brands

- Mall Partners

Request you to revert with your CV and CTC details. This will help me to take your candidature further.

Helen Alphonsa
Ushta Te HR
+91 8828404088