Manager/Senior Manager - Marketing - IT Services (7-10 yrs)
Role Brief :
This is incumbent will anchor a Marketing leadership role, positioning IT Service offerings Brand at Market place in collaboration with executive.
Responsible for.. but not limited to
- Position company brand and service offerings at Market place
- Conceive and develop marketing strategy to achieve business targets through data-driven marketing campaigns across multiple channels
- Develop and deploy world-class acquisition and retention campaigns across channels such as paid search, SEO, paid social, display, affiliates, etc to increase traffic to the website, mobile app, and acquisition of new members
- Provide consultation to delivery leads on product and service enhancements and solutions delivery
- Own Inside sales and high performing marketing team to run marketing campaigns
- Engage external research agencies, brand influencers and be on panels to drive mileage
- Rollout marketing event calendar for the year in collaboration with delivery executive team
- Chair/participate in industry marketing events to draw mindshare on company offerings
You will be a...
- Marketing Management graduate from institute of repute (SIBM/NMIMS/Welingkar/K J Somaiya) with Engineering degree.
- 7-10 years for proven competency in marketing for a Small/Medium sized IT service company
- Exceptional at GTM and brand positioning