Manager/Senior Manager - Marketing - FMCG/Retail

Job Description :

1. Assumes responsibility for a Category for monitoring all marketing and branding activities while maintaining brand focus internally & externally.

2. Develops the marketing & brand management strategy of Brand Category to support top-line & bottom-line growth & foray into new segments and innovative products.

3. Directs the evaluation of Brand Category Portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

4. Assumes overall responsibility for Brand Activation.

5. Ensures coordination with the sales department to implement & monitor all marketing initiatives.

6. Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

KEY RESPONSIBILITIES :

A. Strategic :

1. Scans the business environment to explore options for revenue generation from new and existing customers.

2. Drives the formulation of the marketing strategy of Brand Category encompassing all brands.

3. Understands the strategic business requirement of the organization based on the organization's growth focus and strategy.

4. Strategies on new product development & reaching to new segments by continuously scanning the business environment for untapped consumer bases based on market intelligence.

5. Leads and finalises brand plans & growth avenues and their strategic fit with corporate plan.

6. Assumes overall responsibility in formulation of Brand vision, brand architecture & plan for brand extension.