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06/03 Deepak M
Founder & Managing Partner at SetupMyHR

Views:741 Applications:192 Rec. Actions:Recruiter Actions:98

Manager/Senior Manager - Marketing - eCommerce (8-12 yrs)

Gurgaon/Gurugram Job Code: 899754

Position: Manager / Sr. Manager Marketing

Experience: 8+ Years

Location: Gurgaon

Company (Our Client): We are an established Business Group having our vast distribution network across India with state-of-the-art e-commerce technology platform, multiple products, all India distribution network, structured processes and strategic leadership. Our Technology/Marketplace product has the capability of reaching out to consumers through multiple innovative sales channels and distribution network.

Growth Plans: We are gearing up to strategically expand our multi-category eCommerce Business with best of the processes, technology, highly collaborative supply chain and consistent high performance.

Role Description

Marketing Manager/Sr. Manager is accountable to help drive sales through 360-degree Marketing initiatives. With a specific sales target in place, this role needs to Drive consumer demand, lead generation, market positioning, brand awareness and overall performance through offline, digital and innovating marketing strategy.

Responsibilities:

- Create short, medium, long term marketing roadmap and strategy with detailed & measurable execution plan.

- Managing, planning, executing and optimizing the overall marketing strategy to increase brand awareness, consumer engagement and revenue.

- Manage all PR Campaign, Social Media Campaigns, Multi-city events, Community Engagements covering a large number of business associates (both off-line and online).

- Manage all aspects of marketing and drive high volume of traffic & leads, including organic traffic and leads through the website/mobile application, SEO, social advertising, blogs, social marketing, email marketing.

- Create, test, refine & improve the user experience across all off-line & digital channels, incl. the website & App.

- Manage all SEO efforts to ensure constant improvement in organic traffic and organic business volumes.

- Optimize all paid ad campaigns across social channels, i.e., Facebook, Twitter, LinkedIn, Instagram and YouTube to get the max number of conversions at the best possible ROI.

- Create personalized customer journeys that result in conversions.

- Work with the content team to build relevant creative ad copies including text ads, site links and content for display ads and native ads on mobile.

- Acting as the primary interface to the Sales community to coordinate for relevant events and to formulate and execute the strategies for SEM/ASO/SEO, affiliate, alliances and App marketing.

- Track, report and optimize key business metrics across different channels using a variety of tools.

- Stay up to date with digital technology developments & monitor competition and other best industry practices.

Must-haves for the role

- Must take accountability from strategy to execution to drive sales and profitability.

- Good understanding of India's demographic spread (including tier 2 and tier 3).

- You must be data-driven, analytical, self-actualized & enthusiastic with a proven track record.

- Must have experience in running PR Campaigns, Social Media Campaigns, Community Engagement initiatives (both off-line and online).

- Excellent people management and stakeholder management skills.

- Effectively managed relationships with agencies, alliance partners and Internal/External stakeholders.

- Extremely Strong communication skills.

- Entrepreneurial and Frugal ways of working.

- High on Ethics and Values; plus a Metrics Driven Approach.

Women-friendly workplace:

Maternity and Paternity Benefits

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